• Link: Mastering Business Models
• Link: Value Proposition Canvas

Title: Understanding Customer Segments Through Jobs-to-Be-Done

Core Idea:
Customer segments are groups of people or organizations for whom value is created. Understanding what customers are trying to accomplish is more important than focusing on demographic characteristics alone.

Key Insight:
Customers "hire" products and services to complete jobs in their lives.

Customer Jobs:

• Functional

• Social

• Emotional

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Reference

Strategyzer (2026) Mastering Business Models. Available at: https://www.strategyzer.com (Accessed: 20 June 2026).

Last Updated: 20/06/26