Concept: Value Proposition

Summary:
A value proposition is the bundle of products and services that creates value for a specific customer segment. It explains why customers choose one offering over alternatives.

Key Insight:
Customers do not buy products; they buy solutions to problems or ways to achieve desired outcomes.

Questions:

• What problem is being solved?
• What gain is being created?
• Why would customers choose this solution?

Links:

• Business Model Canvas
• BMC-03 — Channels

Reference

Strategyzer (2011) Business Model Canvas Explained. Available at: http://www.youtube.com/watch?v=QoAOzMTLP5s (Accessed: 31 May 2026).

Last Updated: 31/05/26