Core Idea

A hypothesis is an explicit statement describing something that must be true for a business idea to succeed.

Purpose

Business testing begins by surfacing hidden assumptions and turning them into testable hypotheses.

Extraction Question

“What needs to be true for this idea to work?”

Good Hypotheses Are

• Testable
• Precise
• Discrete

Example

Weak:

Customers will like our app.

Strong:

Busy professionals will use our meal planning app three times per week within the first month.

Key Insight

Unstated assumptions create hidden risk.

Links

• Mastering Business Testing
• Idea 02 - Test the Riskiest Assumptions First

Reference

Strategyzer (2026) Strategyzer | Mastering Business Testing. Available at: https://www.strategyzer.com/ (Accessed: 28 May 2026).

Last Updated: 31/05/26