Strategyzer Business Model Canvas
- Link: Strategyzer
The Business Model Canvas (BMC) is a strategic management tool developed by Strategyzer, allowing you to visualize, design, and reinvent your business model.
Below is the standard 9-building-block framework rendered as a Markdown table structured to mimic the spatial layout of the official canvas.
| Key Partners (KP) | Key Activities (KA) | Value Propositions (VP) | Customer Relationships (CR) | Customer Segments (CS) |
|---|---|---|---|---|
| Who are our Key Partners? Who are our key suppliers? Which Key Resources are we acquiring from partners? Which Key Activities do partners perform? Examples: Strategic alliances, coopetition, joint ventures, buyer-supplier relationships. |
What Key Activities do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue streams? Categories: Production, Problem-solving, Platform/Network. |
What value do we deliver to the customer? Which one of our customer’s problems are we helping to solve? What bundles of products and services are we offering to each Customer Segment? Which customer needs are we satisfying? Characteristics: Newness, Performance, Customization, "Getting the Job Done", Design, Brand/Status, Price, Cost Reduction, Risk Reduction, Accessibility, Convenience/Usability. |
What type of relationship does each of our Customer Segments expect us to establish and maintain with them? Which ones have we established? How are they integrated with the rest of our business model? How costly are they? Examples: Personal assistance, Dedicated personal assistance, Self-service, Automated services, Communities, Co-creation. |
For whom are we creating value? Who are our most important customers? * Archetypes: Mass Market, Niche Market, Segmented, Diversified, Multi-sided platforms/markets.* |
| Key Resources (KR) | Channels (CH) | |||
| What Key Resources do our Value Propositions require? Our Distribution Channels? Customer Relationships? Revenue Streams? Types: Physical, Intellectual (brand patents, copyrights, data), Human, Financial. |
Through which Channels do our Customer Segments want to be reached? How are we reaching them now? How are our Channels integrated? Which ones work best? Which ones are most cost-efficient? How are we integrating them with customer routines? |
| Cost Structure (CS) | Revenue Streams (RS) |
|---|---|
| What are the most important costs inherent in our business model? Which Key Resources are most expensive? Which Key Activities are most expensive? Is your business: Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing) or Value Driven (focused on value creation, premium value proposition)? Sample characteristics: Fixed costs, Variable costs, Economies of scale, Economies of scope. |
For what value are our customers really willing to pay? For what do they currently pay? How are they currently paying? How would they prefer to pay? How much does each Revenue Stream contribute to overall revenues? Types: Asset sale, Usage fee, Subscription fees, Lending/Renting/Leasing, Licensing, Brokerage fees, Advertising. Fixed Pricing: List price, Product feature dependent, Customer segment dependent, Volume dependent. Dynamic Pricing: Negotiation (bargaining), Yield management, Real-time-market. |
Detailed Block Breakdowns
1. Value Propositions
The core of your canvas. It outlines the collection of products and services that provide value to your specific customer segments. It differentiates your company from competitors by solving a customer problem or satisfying a customer need.
2. Customer Segments
To build an effective business model, a company must identify which customers it tries to serve. The various groups of people or organizations can be segmented based on different needs, behaviors, or other attributes.
3. Channels
This block describes how a company communicates with and reaches its Customer Segments to deliver its Value Proposition. Channels are customer touchpoints that play an important role in the overall customer experience (e.g., direct web sales, wholesale distribution, retail storefronts).
4. Customer Relationships
Companies must clarify the type of relationship they want to establish with each Customer Segment. Relationships can range from automated (self-service) to deeply personal (dedicated account managers), and they heavily influence customer acquisition, retention, and monetization.
5. Revenue Streams
The Revenue Streams represent the cash a company generates from each Customer Segment. You must understand what value your customers are truly willing to pay for, and how they would prefer to make those transactions.
6. Key Resources
These are the most important assets required to make a business model work. They allow an enterprise to create and offer a Value Proposition, reach markets, maintain relationships with Customer Segments, and earn revenues. They can be physical, financial, intellectual, or human.
7. Key Activities
The most important actions a company must take to operate successfully. Like Key Resources, they are required to create and offer value, reach markets, and generate income. Examples include software development, supply chain optimization, or manufacturing.
8. Key Partners
Companies cultivate partnerships for many reasons, and partnerships are becoming a cornerstone of many business models. Companies create alliances to optimize their business models, reduce risk, or acquire resources (e.g., joint ventures, strategic alliances with non-competitors).
9. Cost Structure
This describes all costs incurred to operate a business model. Creating and delivering value, maintaining Customer Relationships, and generating revenue all incur costs. These can be calculated relatively easily after defining Key Resources, Key Activities, and Key Partnerships.
Reference
Strategyzer (2011) Business Model Canvas Explained. Available at: http://www.youtube.com/watch?v=QoAOzMTLP5s (Accessed: 31 May 2026).
Last Updated: 31/05/26