Concept: Revenue Streams

Summary:
Revenue streams explain how a business captures value from customers. They identify where money comes from and the mechanisms used to generate it.

Key Insight:
Creating value is not enough; a sustainable business must also capture part of that value economically.

Questions:

• Who pays?
• For what exactly do they pay?
• Which pricing mechanism is used?

Links:

• Business Model Canvas
• BMC-06 — Key Resources

Reference

Strategyzer (2011) Business Model Canvas Explained. Available at: http://www.youtube.com/watch?v=QoAOzMTLP5s (Accessed: 31 May 2026).

Last Updated: 31/05/26