Concept: Key Activities

Summary:
Key activities are the most important actions a business must perform to make its business model work.

Key Insight:
Businesses succeed not because they do many things, but because they excel at a few critical activities.

Questions:

• What must the organization do exceptionally well?
• Which activities directly create value?
• Which activities can be outsourced?

Links:

• Business Model Canvas
• BMC-08 — Key Partnerships

Reference

Strategyzer (2011) Business Model Canvas Explained. Available at: http://www.youtube.com/watch?v=QoAOzMTLP5s (Accessed: 31 May 2026).

Last Updated: 31/05/26