Core Idea

Evidence alone does not create learning; insight comes from analysing and synthesising patterns.

Learning Card Structure

1. Hypothesis
2. Observation
3. Learning & Insight
4. Decision & Action

Affinity Mapping

A method for grouping qualitative observations into themes.

Process

• Record observations
• Group similar evidence
• Identify themes
• Extract insights

Key Insight

Patterns across experiments matter more than isolated observations.

Links

• Mastering Business Testing
• Idea 05 - Progress Is Measured by Risk Reduction

Reference

Strategyzer (2026) Strategyzer | Mastering Business Testing. Available at: https://www.strategyzer.com/ (Accessed: 28 May 2026).

Last Updated: 31/05/26