Core Idea

In innovation work, progress is not measured by activity or output, but by reduced uncertainty.

Traditional Metrics

• Features built
• Tasks completed
• Velocity

These do not prove the business idea works.

Real Progress

• Better evidence
• Higher confidence
• Reduced risk
• Validated assumptions

Innovation Scorecard

Measures progress across:

• Desirability
• Feasibility
• Viability
• Adaptability

Key Insight

Learning faster is more valuable than building faster.

Links

• Mastering Business Testing
• Idea 06 - Every Experiment Must Lead to Action

Reference

Strategyzer (2026) Strategyzer | Mastering Business Testing. Available at: https://www.strategyzer.com/ (Accessed: 28 May 2026).

Last Updated: 31/05/26