Concept: Customer Relationships

Summary:
Customer relationships describe the type of interaction a business establishes and maintains with each customer segment.

Key Insight:
Different business models require different relationship types, ranging from self-service to highly personalized support.

Questions:

• How much interaction do customers expect?
• What level of support is necessary?
• How can relationships increase retention?

Links:

• Business Model Canvas
• BMC-05 — Revenue Streams

Reference

Strategyzer (2011) Business Model Canvas Explained. Available at: http://www.youtube.com/watch?v=QoAOzMTLP5s (Accessed: 31 May 2026).

Last Updated: 31/05/26