Concept: Cost Structure

Summary:
Cost structure describes all significant costs required to operate the business model.

Key Insight:
Costs emerge naturally from resources, activities, and partnerships; understanding these drivers reveals how the business consumes value.

Questions:

• What are the largest costs?
• Which costs are fixed versus variable?
• How do strategic choices affect cost efficiency?

Links:

• Business Model Canvas
• BMC-01 — Customer Segments

Reference

Strategyzer (2011) Business Model Canvas Explained. Available at: http://www.youtube.com/watch?v=QoAOzMTLP5s (Accessed: 31 May 2026).

Last Updated: 31/05/26