Concept: Channels

Summary:
Channels are the touchpoints through which a business communicates with customers and delivers its value proposition.

Key Insight:
A great product can fail if customers cannot discover, evaluate, purchase, or receive it effectively.

Questions:

• How do customers learn about the offering?
• How do they purchase it?
• How is value delivered after purchase?

Links:

• Business Model Canvas
• BMC-04 — Customer Relationships

Reference

Strategyzer (2011) Business Model Canvas Explained. Available at: http://www.youtube.com/watch?v=QoAOzMTLP5s (Accessed: 31 May 2026).

Last Updated: 31/05/26