Concept: Key Resources

Summary:
Key resources are the assets required to create and deliver the value proposition, reach customers, maintain relationships, and generate revenue.

Key Insight:
A business model depends on a small set of critical assets that cannot easily be removed without damaging the model.

Questions:

• What assets are indispensable?
• Which resources create competitive advantage?
• Which resources are most difficult to replace?

Links:

• Business Model Canvas
• BMC-07 — Key Activities

Reference

Strategyzer (2011) Business Model Canvas Explained. Available at: http://www.youtube.com/watch?v=QoAOzMTLP5s (Accessed: 31 May 2026).

Last Updated: 31/05/26