• Link: Mastering Business Models

Title: Designing Around Customer Needs Rather Than Technology

Core Idea:
Business models should begin with customer problems rather than available technologies.

Key Insight:
Technology becomes valuable only when it addresses meaningful customer jobs.

Customer Roles:

• Users

• Influencers

• Recommenders

• Buyers

• Decision Makers

• Saboteurs

Navigation

• Root: Mastering Business Models
• Next: 05. Products Versus Business Models
• Previous: 03. Value Proposition Design

Reference

Strategyzer (2026) Mastering Business Models. Available at: https://www.strategyzer.com (Accessed: 20 June 2026).

Last Updated: 20/06/26